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Saint Lucia  

Work

Real businesses.Real results.

Websites, content and marketing for businesses in Barbados, Saint Lucia and Jamaica, plus the e-commerce brand I built and ran myself. Every project here is live and real.

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06
case studies
03
Caribbean islands
01
brand of my own

01Villa rentals and concierge, Barbados

Island Compass

A premium villa website, rebuilt to work as well as it looks.

The old site looked the part but couldn’t do the job. I rebuilt it cleanly, with every villa as its own structured listing, filters that work, availability calendars and enquiry forms.

  • Website rebuild
  • Villa listings
  • Search filters
  • Availability calendars
  • Enquiry forms
  • Video homepage

The resultA faster, clearer site guests can actually search, handed over complete so the owners can update it themselves.

Visit the live site →
island-compass.comThe Island Compass homepage

02Horse riding, Cas en Bas, Saint Lucia

Roots Riding Stables

A website rebuilt around one goal: more bookings.

Roots offers private rides and sea swims with a rescue-first approach to its horses. I rebuilt the site so every ride has its own page, booking is easy from anywhere, and the welfare story that sets Roots apart is told properly.

  • Website rebuild
  • SEO copy
  • A page per ride
  • Horses First welfare page
  • Photo processing
  • Growth plan

The resultA site built for the searches that matter, from swimming with horses to ethical riding in Saint Lucia, with a clear path to book on every page.

Visit the live site →
rootsridingstables.comThe Roots Riding Stables homepageThe Roots site on a phone
Aerial view of riders on the sandy trail down to Cas en Bas beach
Two riders in the sea at first light
A chestnut mare and her foal resting in the stable
A guide swimming a grey horse through the sea

03Sport fishing charters, Barbados

Eclipse Fishing Charters

The feed, the reels and the website, running as one channel.

Eclipse competes in billfish tournaments across the Caribbean. I ran the social side, with short-form video and voiceovers, and refreshed the website so the crew’s track record comes across clearly.

  • Short-form video
  • Voiceovers
  • Instagram
  • Content strategy
  • Website refresh

The resultOne consistent channel across Instagram and the website, showing off the crew’s tournament results.

Watch the top reel ↗Visit the website →
eclipsefishingcharters.comThe Eclipse Fishing Charters homepageeclipse_fishing_barbadosReel

Tap the phone for the top reel

04Guest house, bar and grill, Jamaica

Coconut Creek Suites

A brand, a booking listing and a website, from scratch.

A guest house with five private rooms and its own bar and grill in Top Hill, Jamaica. I designed its logo, set up its Airbnb listing and built its first website from its own photos.

  • Logo design
  • Airbnb set-up
  • Website design and build
  • Rooms and grill pages
  • Mobile-first layout

The resultA complete presence from day one: a logo of its own, bookings through Airbnb and a website guests can find directly.

Visit the live site →See the Airbnb ↗
coconut-creek-suitesThe Coconut Creek Suites homepage

05Inshore fishing and Catch & Cook, Saint Lucia

Reef & Reel

A new fishing charter, with a website built to fill the boat.

Fabian and Aggie run small, private fishing trips from Rodney Bay with a guide who grew up on this coast. I designed and built their website around their own logo and photos, from the trips and the Catch & Cook to the fish guests might land, and took it live on their own domain.

  • Website design and build
  • Palette from the logo
  • Trips and pricing
  • Catch & Cook story
  • Fish guide
  • Google reviews
  • Online booking

The resultA complete, mobile-friendly site from launch, where every page leads to live availability and online booking.

Visit the live site →
reefandreelstlucia.comThe Reef & Reel homepageThe Reef & Reel site on a phone
The bright blue Reef & Reel boat moored at Rodney Bay Marina
A smiling guest holding up a spotted red hind on the boat
Plates of grilled fish with rice, salad and fried plantain by the beach
Four friends standing in the surf in front of the Reef & Reel boat

06My own brand, 2021 to 2025

Take2Shop

Sustainable swimwear, built from scratch.

I launched Take2Shop during COVID: swimwear made from recycled plastic, self-funded and run end to end, from marketing and content to e-commerce and logistics.

  • Brand and e-commerce
  • Campaign shoots
  • Short-form video
  • Press and PR

The resultA brand taken from idea to launch and covered in the Edinburgh press, and the hands-on grounding behind everything I do for clients.

Read the launch story ↗

Take2Shop campaign film. Tap for sound.

07Kind words

“She is creative, full of ideas and very good at finding the story behind a business rather than simply producing marketing for the sake of it.”
Roots Riding Stables logoRoots Riding Stables, Saint Lucia
Lauren Laurent, founder of Roots Riding Stables, with the Roots family

Lauren & the Roots family, Cas en Bas

Let’s build yours.

AI-powered marketing, creative strategy and digital systems. Based in the Caribbean. Operating globally.

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